The adult toy industry has evolved significantly over the past few years, blending technology, innovation, and a growing focus on pleasure, intimacy, and wellness. 2025 promises to bring even more exciting advancements to this space, making it easier than ever for individuals and couples to explore their desires. Here’s a look at the must-have adult products trending in 2025

Technology has revolutionized adult toys, especially with the rise of smart vibrators and remote-controlled devices. Brands like We-Vibe and Lalo are leading the way with Bluetooth-enabled vibrators that can be controlled via apps, allowing couples to stay connected even when they’re miles apart. These devices are designed to offer custom pleasure settings, and their ability to sync with music, or even adjust based on your body’s response, makes them more personalized than ever before

As sustainability becomes a priority across various industries, the adult toy market is following suit. Self-cleaning toys are gaining popularity due to their convenience and hygiene benefits. Toys like the Slovenes Lush 3 feature built-in self-cleaning mechanisms, while many brands are switching to body-safe materials like medical-grade silicone, which are non-toxic and hypoallergenic. Additionally, eco-friendly toys made from recycled materials are also a big hit among environmentally conscious consumers.

In 2025, intimacy between partners is becoming more important than ever. Couples’ sex toys such as the Ohmigod Esca 2 and Karoo Onyx+ offer enhanced experiences with interactive features, including real-time syncing with videos or virtual reality content. These devices are designed to intensify sexual experiences for both partners and promote deeper emotional and physical connections.